The News!
Scooter Infos (Pictures) and Scooter Station report the new Lambretta LN 125 and LS125 were unveiled in Paris this morning, and will be on sale in France in August. They confirm it’s built by SYM (with a SYM Fiddle engine and some Italian parts) which is good news, quality-wise, but probably bad news, U.S.-distribution-wise. The European distributor is Mooof in Belgium.
The design is as good as could be hoped for, it’s pretty swoonworthy, to be honest. Let’s hope the quality and service are there to back up the looks, especially for a 125cc bike priced at US$5345. (Note: that’s the EU price converted to dollars, there always seems to be a substantial markup for the U.S. market.)
The Real News!
A consortium claiming the rights to the Lambretta scooter brand is cracking down on what it considers to be unauthorized use of the Lambretta name.
The Italy-based Lambretta Consortium is specifically targeting the LN125 and LS125 (pictured above) scooters currently being sold under the Lambretta name. The Consortium is taking legal action, both with its own legal team and with international customs and police authorities, to prevent the sale of these scooters.
The LN125 and LS125 are produced by Taiwanese manufacturer Her Chee Industrial (also operating under the brand “Adly”). The Lambretta Consortium is seeking action against Her Chee Industrial and two former Lambretta licensees, Ireland-based Clag International and Italy-based Motom Electronics Group. Cease and desist notices are being issued to importers distributors around the world notifying them of the Consortium’s claim of trademark infringement.
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